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Fall, 2007
Essentra

TOBACCO PRODUCTS AND INDUSTRY PROMOTIONS

Twist NV’s Twist on Rolling Tobacco

Twist offers a variety of types for the discerning rolling tobacco user. Twist imports tobaccos from regions throughout the world including South America, Central Africa, and Indonesia, which they combine into original blends with unique taste. With its young, dynamic, and enthusiastic sales team, Twist is expanding its clients network in the different European and overseas regions. Here are a look at some of their products:

Eastwood Blond is a typical “student ‘s roll” with a light, sweet touch. A “tasteful tobacco that does not sting on the tongue.” Test groups have reacted positively to this mild tobacco, which consists primarily of tobacco leaves from North Carolina in the United States.

Eastwood Classic is a “tasteful tobacco.” The ripened tobacco (a blend of Virginia leaves and Brazilian tobacco with a particularly rich aroma) burns very slowly, which intensifies the taste even more.

Eastwood Virginia gives a powerful taste experience and allows you to enjoy richer aromas.

Stanley is a blend of Indonesian and Brazilian tobaccos. Available in three varieties: Blond, Classic, and Rich Flavour.

Kingston is a premium tobacco with a satisfying golden taste in a unique 220 g tin, which offers customers an additional 10% of tobacco at no charge (200 g + 20 g).

Twist NV, Gontrode Heirweg 138 A, 9090 Melle, Belgium, tel: +32 9 231 64 34, fax: +32 9 230 77 47, info@twist.be, www.twist.be.


Mojito Madness Joins Heaven Cigar Line

Heavenly Cigar Company has added another new flavor to its extensive line of flavored, premium cigars—new Heaven Mojito Madness. Like all of its other 13 flavors, Heavenly’s Mojito Madness is comprised of Dominican long-filler tobaccos, and contains “just enough flavor for smokers to taste the essence of mojito without being overpowered,” says company president Heather Phillips. Mojito Madness is available in two shapes, petite (5” x 30”) and corona (5 1/2” x 46”) and comes in boxes of 25.

Heavenly Cigar Company, 3760 Arnold Avenue, Naples, Florida, USA, tel: +1 800 647-8196, sales@heavencigar.com, www.heavencigar.com.


Yuma Looks to Lead the “Green” Tobacco Market

Yuma Europe is a new Luxembourg-based tobacco company, which is looking to serve the emerging trend in ecological niche products. They are looking to cater to a growing class of smoker that identifies with the movement seeking a greener stamp, the “discerning and socially aware” smoker.

Yuma offers one of the first organic cigarettes to appear on the market, and has plans to launch other “green” products as well. Yuma—though new—offers a personnel with years of experience in every sector of the tobacco business and who, in order to satisfy the demands set by the International Organic Certification Group—have had to apply the highest standards to all aspects of the design concept and manufacturing methods.

Their products had their premiere launch at the Dortmund fair in Germany this past September and will be on display at TABEXPO.

Yuma Europe S.A., 7, Zone Industrielle Bombicht, 6947 Niederanven, Luxembourg, tel: +352 269-457-46, fax: +352 269-457-36, www.yuma-europe.com.


Villiger Rolls Out Villiger Export Maduro

Building on the success of their Villiger Export Natural, Villiger Stokkebye presents their Export Maduro with Arapiraca wrapper from Brazil. The Arapiraca region of Brazil is located near the coast and is known for its ability to produce dark tobaccos. The tobacco is hygroscopic, contains less nicotine, and is sturdy. Consumers will notice the more prominent vein structure as well as traditional sweetness that set maduros apart.

Villiger Söhne AG Cigarrenfabriken, CH-5735 Pfeffikon, Switzerland, tel: +41 62 765 55 55, fax: +41 62 765 56 56, cigar@villiger.ch, www.villiger.ch.


Avo Uvezian, Hendrik Kelner Launch New Avo 787 Premium Cigars

A completely new addition to the Avo cigar line, the new Avo 787, developed jointly by master blender Hendrik Kelner and cigar namesake Avo Uvezian, 787 is described as a “balanced and aromatic smoke” offering rich, complex medium-intensity taste with a sweet aroma and prolonged aftertaste of spice and sweetness. Rolled from a blend of Dominican Pilot, San Vicente, and Olor tobaccos; a San Vicentebinder; and a Connecticut see sun-grown wrapper from Ecuador, Avo 787 is offered in three formats: Perfecto (5 7/8 ” x 50”) at $13 each retail, Robusto (5” x 52”) at $11 retail, and Toro (6 x 54) at $12.50 retail. The cigars are presented in 22-count cedar boxes, glassine-paper wrapped in three layer 7-8-7 format.

Davidoff , Postfach, Nauenstrasse 73, Basel, Switzerland, tel: +41 061 279 36 36, www.davidoff.com.


Rocky Patel The Edge Now Available in Sumatra Wrapper

Joining The Edge Maduro and The Edge Corojo, Rocky Patel has released The Edge Sumatra. Edge Sumatra features the same filler and binder tobaccos as the Maduro and Corojo versions but has a rich, Ecuadorian Sumatra wrapper grown by the Oliva family that is aged five years.

“This Sumatra wrapper was actually the very first wrapper used on the Edge back in 2004, but there wasn’t enough wrapper supply,” says Patel. Three years later, the supply is not an issue.

The Sumatra wrapper, taken from eighth priming off the tobacco plant, adds a “meaty, spicy element to a bold, full-flavored blend,” says company president Rocky Patel. Edge Sumatra is available in two shapes, toro and torpedo, both measuring 6” x 52” and retailing for $5.25 and $5.50 respectively. The line is presented in rustic trays of 100 cigars, and was pre-released in limited edition 10-count boxes.

Rocky Patel Premium Cigars, Naples, Florida, USA, tel: (239) 593-1833, sonyaindiantabac@msn.com, www.rockypatel.com.



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Tobacco Products International - Fall, 2007
Tobacco Products International is published by Lockwood Publications, Inc., 26 Broadway, Floor 9M, New York, NY 10004 U.S.A., Tel: (212) 391-2060. Fax: (1)(212) 827-0945. Printed in the U.S.A.. HTML production and Copyright © 2000 - 2007 by Keys Technologies and Tobacco Products International Magazine. All rights reserved.